Pricing and positioning are crucial to converting prospects into loyal customers. This report dives into effective pricing strategies and positioning techniques to help you tailor your offers and stand out from the competition. By targeting the right market and crafting a strong marketing message, you’ll avoid competing solely on price. By the end, you’ll have the tools to give your business a competitive edge. Let’s get started!
You’ve likely heard about the power of pricing and positioning. Your price structure plays an important role in your ability to convert a prospect into a loyal customer, but assigning value to your offer goes well beyond that.
Positioning your business so that it is geared towards a tight market is equally important. Doing this will help you better tailor your offers so they meet market expectations, but it will make it easier for you to create a powerful marketing message that sets you apart from the competition.
In this special report, we’ll look at the different pricing strategies so that you can determine which will work best for your business.
We’ll also drill down into some of the most popular positioning strategies that will help you better connect to your target audience so that you’re not competing on price alone.
By the end of this report, it’s my hope that you will have the tools needed to give your business the competitive edge you’ve been looking for.
Let’s begin!
Introduction
Chapter 1: Know Your Audience
Chapter 2: The B.L.S Formula
How do you get started?
Chapter 3: Set Yourself Apart
U.S.P: Unique Selling Proposition
Chapter 4: Value Stack Strategy
Chapter 5: The GAP Strategy
Chapter 6: Loss Leader Strategy
Chapter 7: Qualify Your Customers
Chapter 8: Incorporate Social Proof
Chapter 9: Provide Top-Notch Support
Buyer’s Remorse
Unrecognized Charge
Customer Expectations
Conclusion
Essential Resources