Mastery of Ecommerce

Ecommerce is booming due to factors like social media, mobile usage, and the demand for convenience. People want instant access to products, and online shopping offers that—especially for niche products not found locally. Baby boomers, Gen X, Y, and Millennials are now tech-savvy and trust online shopping. The mobile-first world also drives growth, with many shoppers using multiple devices and engaging with ads on platforms like Facebook and Instagram. To succeed, ecommerce stores must harness key growth drivers: traffic (via ads, SEO, social media), effective site pages (checkout, product, landing pages), and strategic campaigns (email, retargeting, upsells, cross-sells). These elements work together to create an automated growth engine that boosts sales and profitability.

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About the ebook

Why is Ecommerce Growing?

  1. Social Media: Connected world. Sharing products. Promoting products!
  2. Mobile: More consumption. More shopping!
  3. On-demand generation: We want it now! Convenience! Same day delivery!
  4. Niche products: The products that aren’t in your local stores can still be accessed!
  5. Big Spenders Type 1: Baby boomers, Gen X & Y:Now tech-savvy and trust online transactions
  6. Big Spenders Type 2: Millennials Tech-savvy and now have money to spend
  7. Worldwide lockdowns: Because shit‘s going down so we can online shop inside

The Effect of Mobile

Mobile use by far outweighs desktop use. We are constantly connected to our mobile devices (in case you didn’t notice).

How this affects online shopping…

  • 2/3 of customers in the U.S. use two devices during shopping process
  • 1/3 of people who see a mobile ad on Facebook actually make a purchase on desktop
  • 60% of people in the USA have more than one device
  • 50% of people are on their second device while they are watching
  • The TV Mobile ecosystem is segmented. On average we each consume 200 media channels
  • Facebook and Instagram have the most mobile users on their platforms … 10x more than other channels combined.

What does this all mean?

These trends shape the Mobile EcoSystem as we see it today. How people are behaving and consuming. How tech is developing etc… Online stores are built and grown in line with those trends in order to be successful.

Ecommerce Growth Engine Core Elements

These are the key growth levers for a successful store:

  • Traffic
  • Ads
  • Content Social Media Email SEO Retargeting
  • Site Pages
  • Checkout pages Product pages Home pages
  • Landing pages/sales pages Collection pages Opt-in pages
  • Pre Purchase Campaigns
  • Lead generation & Opt-ins Promotions Offers
  • Presell pages
  • Activation email campaigns
  • Traffic
  • Cart abandonment campaigns
  • Upsells & Cross sells
  • Site Pages Upsells Cross sells Promotions
  • Reviews/Testimonials Referrals
  • Support Offers Content
  • Win back campaigns
  • Pre Purchase Campaigns Videos
  • Images Podcasts

Each of these campaigns are happening simultaneously. Dynamically connected and linked together to create an automated growth engine.

Traffic goes to various offers and site pages... promotions are amplified through content creation which then generates traffic... which in turn triggers an email sequence etc. Each campaign is designed to make money! If set up well, it’s hugely profitable.

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What's inside?

Chapter 1: The Ecommerce Growth

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Chapter 2: Store Set Up for Sales

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Chapter 3: Branding For Sales

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Chapter 4: Content ASsets for Driving Sales

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Best Practices

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Chapter 5: Optimizing Your Conversions

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Chapter 6: Email Automations for Sales

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Pre Purchase Email Sequences

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Chapter 7: Customer Service

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Chapter 8: Content Amplification for Sales

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Content Strategy Process

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Conclusion

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