Securing a new client is just the start—what comes next is the key to growing your profits. The Profit Tunnel is about building a relationship with your customer, starting with an initial purchase and gradually upselling additional products or services. By identifying your client’s needs and offering solutions that enhance their experience, you increase your profit margin. Whether you’re in a physical store or online, the Profit Tunnel helps you turn a one-time sale into long-term success through trust and strategic upselling.
Nothing warms the cockles of a salesperson more than getting a new client. Often you are able to secure that new client because you have a quality core product or service that is provided at a competitive price.
While you may not make a great deal off that initial offering, there will no doubt be the chance to build on your initial rapport with your new client and engage in the task many sales people know as “up- selling.” That is where the concept of the Profit Tunnel comes into play.
The Profit Tunnel is your pathway to building a relationship with your customer that begins with the purchase of initial goods or services. Once that initial relationship is established, you build on that relationship by evaluating the needs of your client and identify other goods or services that will also benefit your customer.
As you are able to acquaint, interest, and finally sell additional and often higher priced items to your customer, your profit margin will increase. The Profit Tunnel model works very well whether you are working with a brick and mortar business or going strictly with an online presence.
In both instances, the task involves winning the confidence of the prospect, identifying entry level products or services that will be of interest to the prospect, selling the prospect on the goods or services, and then continuing to offer additional products or enhancements that will make life even easier for that former prospect that is now your customer.
Introduction
Low Ticket
Mid Ticket
High Ticket – Extremely High Ticket
Chapter 1: Low Ticket Product Ideas
Special Reports
Short Audio Sessions
Trial Membership Offers
Trial Software Offers
Chapter 2: Mid Ticket Product Ideas
E-Books
Paid Membership Sites
Software / Scripts
Audio/Video Sessions
Chapter 3: High Ticket Product Ideas
Coaching / Mentoring
Tele-Seminars
Exclusive Membership Sites
Lucrative Service Such As Copywriting
Chapter 4: What Is Your Ideal Profit Strategy
Conclusion